Prioritizing Top Trends in Small Business

So, you want to grow your business? But you have limited budget, time, and resources, right? That means you’ll have to make choices about what to work on to maximize growth.
Here are the things you should concentrate on first:
The Digital Imperative
Small businesses can do big things. Technology is one of the great “levelizers” between big and small business. With the help of the right tech, small businesses with smaller staffs can do what previously was done by much larger companies. Look at your processes and see how they might align with the technology out there. You might be surprised how many efficiencies have been created since you last auditioned tech.Growth Strategies
Commit to creating strategic methods behind your growth undertakings including:1. Holistic Digital Presence. It's not just about having a website. You want a holistic digital presence across channels. Focus on creating a seamless online experience that includes social media engagement, a user-friendly website, and personalized content. This is no easy task but that’s where you’ll achieve the most growth.
2. Data-Driven Decision-Making: You need to do more than just collect it. Leverage data analytics to make informed decisions. Understand your customers' behavior, preferences, and pain points. A small business owner I know worked with a Facebook ad professional to design high-converting ads. The business owner provided him with images of her business and products. He then created three designs. One used her image and the two others he designed had NOTHING to do with her business. He chose pictures of the beach and sunflowers. This angered her. He told her it didn’t matter what she liked but what her audience liked.
She was irritated with him until she saw the results. His ads with beaches or sunflowers outperformed her “true to business” images every time, both in clicks and in conversions. She couldn’t argue with results. To this day she can’t quite understand why people preferred images so far removed from her business, but those ads sold products. And that’s what she wanted.