Plan of Work

Our plan of work is a 1 year plan covering 2020-2021. This plan was adopted by the Executive Committee and is reviewed annually. The Plan of Work drives everything we do.
 

Chair Elect & Organizational Advancement

Purpose: Plan for the future of the organization by anticipating representation, structure and resource needs before they occur.

Objective 1: Lead strategic planning.

Objective 2: Chair Governance Activities.
  • Recommend changes to the Bylaws.
  • Evaluate board structure, composition and qualifications for membership.
  • Nominate members to serve as directors.
  • Evaluate current board member participation and willingness to continue to serve prior to re-election. Identify, nominate and orient new board members.

Objective 3: Maintain a formal organization structure.
  • Conduct a detailed orientation session for each new GKCC board member and KEDC member.
  • Maintain and update manuals for GKCC and KEDC and make them available to members and others who request them.

Objective 4: Develop the staff.
  • Organize and conduct an annual retreat.
  • Provide specialized training for staff based on need.
 

 

Fort Hood Military Relations

Purpose: Collaborate with others to ensure that Fort Hood is fully utilized.

Objective 1: Promote the importance and sustainability of Fort Hood and defense-related industries. Take advantage of opportunities to expand Fort Hood.
  • Participate in Association of Defense Communities events to gather intelligence.
  • Work with allies to develop and implement strategies to protect and grow Fort Hood.
  • Brief Fort Hood, U.S. Army and Department of Defense leaders on relevant community issues.

Objective 2: Build on the strong relationship between the community and Fort Hood, the U.S. Army and the Department of Defense.
  • Operate the Military Relations Council to include these activities:
    • Organize and lead strategic trips to the U.S. Army’s National Training Center;
    • Nominate strategic participants to the National Security Seminar at the U.S. Army War College;
    • Conduct annual social for senior officers and sergeants major;
    • Provide an AUSA scholarship;
    • Participate in Hood Howdy two times per year;
    • Organize at least four luncheons featuring unit commanders.
  • Support Central Texas-Fort Hood AUSA Chapter’s activities and attend events.
  • Advise and support the Mounted Warfare Foundation and the National Museum of Mounted Warfare and Soldier Center.
  • Attend functions including, but not limited to:
    • Civic Leader Briefings;
    • Welcome & Farewell receptions for general officers, command sergeants major and spouses;
    • Recognition Ceremonies;
    • Change-of-Command and Color-Casing Ceremonies; and,
    • Fort Hood Good Neighbor events.

Investor Services

Purpose: Focus on investors. Create value for them. 

Objective 1: Allocate resources to deliver value, as defined by investors, through a Tiered Dues structure that offers investors choices.
  • Develop and offer products and services to investors.
  • Advocacy;
  • Events;
  • Access;
  • Information;
  • Webinars; and,
  • Opportunities to Connect.
  • Segment investors to provide unique value based on their needs through the creation and operation of councils.
  • Leadership Councils
  • Public Policy;
    • Military Relations;
    • Information Technology; and,
    • Defense Contractors (assigned to the Foundation).
  • Business Councils
    • Retail Managers Council
    • Non-profit Council
    • Young Professionals Council
    • Welcome Council
      • Wooden Nickel Store
Objective 2: Implement a Membership Plan.
  • Frequently touch and provide value to investors through these and other activities: Ribbon-cuttings; ground breakings; goodwill calls, new member orientation, mixers; events where investors can exhibit and the public can view and sample products and services, and business enhancement seminars, sales and goodwill calls
  • Document and grow the membership investment, through the recruitment of new members and the retention of current members, by a net increase of 10%.
  • Document and achieve a retention rate of 85%.
  • Provide dashboard reports to track progress.
Purpose: Enhance our Revenue Stream. Create financial sustainability.

Objective 3: Organize an annual banquet/meeting to celebrate accomplishments.
  • Recognize award winners.
  • Provide a message of value to investors.
Objective 4: Create new sources of non-dues revenue.
  • Sponsorships and advertising.
  • Leadercast.
  • Provide dashboard reports to track progress. 
 
 
 

Business Development

Purpose: Focus on programs that will lead to the creation and recruitment of jobs with competitive wages in the service, manufacturing and retail sectors.

 

Objective 1: Retain existing industry.
1.A. Operate the Company Calls Program.
The purpose of the call will be to open communications so that local businesses know that the community is ready and willing to assist them to grow, thank them for their contributions to our economy and to learn the status of their companies. Participants will be the mayor, city manager, KEDC president, selected community leaders and staff.
  • Call on these companies.
    • Z Modular
    • MPCA
    • Teleperformance
    • Solix
    • Blackboard
1.B Call on one Corporate HQ during the year.

Objective 2: Create an environment for the growth of new businesses through entrepreneurial endeavors.
  • Continue to work with Central Texas College and Workforce Solutions to fund and utilize the Business Resource Center to offer:
  • Small business and entrepreneur one on one counseling and seminars.
  • Business seminars for the Transition Assistance Program.
Objective 3: Conduct a business recruitment program.
3. A. Attract new retail business to the community.
  • Exhibit at the Annual International Council of Shopping Center Conference at the national event in Las Vegas.
  • Exhibit at the International Council of Shopping Center Conference Texas event in Dallas.
  • Exhibit at Retail Live Event in Austin.
  • Produce a Retail Leakage Report every other year.
  • Update Marketing Materials as needed.
3. B. Attract new commercial/industrial business to the community by identifying business prospects for which our community qualifies.
  • Review and respond to all RFPs from the Governor’s Office of Economic Development or from other reliable sources.
  • Market to companies through Grand Central Texas, a regional collaboration, to reduce costs.
    • Participate in marketing activities identified by the group that are advantageous to the greater Killeen area.
    • Participate in a call trip to Dallas-based Site Location Selection Consultants.
    • Employ a lead generation consultation to identify and set up calls on targeted industries.
  • Market to companies directly.
    • Exhibit at Select USA, an event focused on international prospects.
    • Attend TrustBelt, or another similar forum, that focuses on marketing to national and international site selection consultants.
3. C. Develop customized proposals to address the criteria set forth by prospects.
  • Analyze data and prepare recommendations.
  • Work with a negotiating team to create incentive proposals.
  • Prepare Offer Letters and collaborate with attorneys to prepare Development/Performance Agreements.
  • Present projects to political subdivisions so that decisions can be made.
3. D. Organize and host prospect/consultant visits to the community.

Objective 4: Provide staff support for KEDC.
  • Maintain an online, interactive commercial/industrial properties database.
  • Organize meetings, events and activities.
  • Prepare and post agendas.
  • Initiate and coordinate annual audits/financial reviews.
  • Keep financials.
  • Keep KEDC manuals current.
  • Supervise and maintain KEDC property.
  • Market and keep the Killeen Business Park competitive.
  • Keep the KEDC website up to date.
Objective 5: Provide staff support for KIF.
  • Organize meetings.
  • Initiate and coordinate annual audits/financial reviews.


Public Policy

Purpose: Create legislative support for the successful implementation of each of legislative priorities.​

Objective 1: Operate a Public Policy Council to address issues impacting business, transportation, education/workforce, and the military and to grow and nurture appropriate relationships to build trust.

  • Organize a Legislative Tour, at the beginning of the legislative session, to bring state legislators and staff members to the community to learn about our issues first- hand.
  • Develop, keep current, and act on a public policy agenda to address key issues at the local, state and federal levels.
  • Key among these issues, in the 2021 Session, is work with allies to obtain financial relief from the state-imposed veteran’s tax exemption.
  • Maintain a strong relationship with the legislative delegation to be able to effectively pursue the legislative agenda.
  • Organize at least three community events for federal and state officials to create forums to build support for and resolve community and Fort Hood legislative needs.
  • Cause members to become active on issues affecting business at the state and federal levels. 


Communications

Purpose: Tell our story.

 

Objective 1: Implement a comprehensive communications plan. The plan will provide professional, timely, and accurate content in various forms. 

  • Publish email newsletters for investors, prospects and members.
  • Use social media to increase our effectiveness and reach.
 

Objective 2: Develop, maintain, and promote a meaningful, user-friendly chamber website.

  • Continually add content to our websites to meet the information needs of investors and the general public.
 

Objective 3: Proactively reach out to the media.

  • Participate in media interviews as needed.
  • Keep an up-to-date media kit for distribution.
 

Objective 4: Ensure that there is a formal reporting system in place. 

  • Post the Plan of Work on our website.
  • Provide monthly reports electronically to board of directors, city councils, KEDC and KIF. 
  • Post monthly reports on the website.
  • Give oral reports as requested.
 


Talent Development & Place Design

TALENT DEVELOPMENT

Purpose: Cause business to collaborate with educational institutions to improve the student product and support schools.​

Objective 1: Collaborate and support efforts to implement business-education partnership with educational institutions.

  • New Teacher’s Showcase
  • The Closet

Purpose: Develop and engage Young Professionals.

Objective 2: Operate a Young Professionals Council to develop unique and need satisfying programs and activities.

Purpose: Develop community leaders for the future.

Objective 3: Operate Leadership Killeen to enhance the skills of future community and business leaders to provide value to participants and sponsors.

Objective 4: Create a Leadership Killeen Alumni Program.

PLACE DESIGN

Purpose: Work with stakeholders to proactively create a place attractive to talent.


Objective 5: Collaborate with community partners to enhance quality of place.

  • Support the Fort Hood Region Economic Development Foundation’s Program of Work elements focused on the development of a Research Park and Innovation District.
  • Communicate the concept of place design to community leaders and citizens.
  • Provide the benefit of staff knowledge and experience to allies who undertake the development of a Public Art Program, a Vacant Property Registration Ordinance or a land bank program.
 

FORT HOOD REGION ECONOMIC DEVELOPMENT FOUNDATION​

Purpose: Grow Business and Investment. Create 2,275 direct jobs over five years.


Objective 1. Recruit from target Industry Clusters.
Clusters are geographic concentrations of interconnected firms and institutions using related applications and serving similar markets. Target clusters are defense, Information Technology, Transportation & Logistics and Business Services.
  • Develop and implement marketing plans.
    • Develop a series of videos highlighting local talent and business opportunities.
  • Provide information to potential investors, industry, and consultants who are evaluating the market.
    • Utilize Gazelle software to develop a prospect list.
    • Provide regular email newsletters and news releases to prospects.
  • Work with allies to locate companies.
Purpose: Capitalize on opportunities by aligning economic development with research.

Objective 2. Develop a Defense Industry Council.

Objective 3. Hold an annual research park summit.

Objective 4. Collaborate with allies to create a university research park.
  • Hire, and work with, a knowledgeable consulting firm to plan the park and the necessary elements to support it.
  • Apply for grants to fund efforts.
  • Develop a Virtual Research Park to enable collaboration among, and provide resources to, the public and private sectors.
  • Participate in Association of University Research Parks (AURP) activities to include attending their annual conference.
Objective 5. Collaborate with allies to create an innovation district to support the research park.
  • Develop a white paper report to illustrate the role of an innovation district.
  • Create a revolving loan fund.
  • Create a space for startup businesses.
    • Provide training and mentorship to startups.
Purpose: Strengthen Infrastructure to Improve Quality of Place

Objective 7. Take steps to increase bandwidth.
  • Work with Unite Private Networks and other providers to expand coverage to 1,000 MBPS available at every business in the community and 50 MBPS available at every residence in the community.
Objective 8. Expand Interstate 14.
  • Work with the Interstate 14/Gulf Coast Strategic Highway Coalition advocate for federal authorization to expand the route.
  • Mentor communities and states along the route to grow support.