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This holiday season, we are supporting shop small. We want to celebrate the uniqueness of small business as well as the treasures and exquisite services that can be found in our backyard.

Okay, so this might not be a “secret” weapon, but email marketing can help extend the push to shop small that began on Small Business Saturday. These types of gentle reminders can keep customers buying from you all season (and all year) long.

Are you participating in Small Business Saturday—or better yet—Small Business Season, where you encourage people to shop small throughout the holiday and not just on the day after Black Friday?

In person is the way to go this Small Business Season. If you can suspend disbelief for a few minutes, we’ll explain why.

One thing you can provide that customers will never get online is a magical shopping experience. And since we’ve all heard how important experiences are these days, it’s time you start thinking about the experience you are (or could be) providing.

We need more than one day to celebrate how special small business is, don’t we? We need at least a season to celebrate what makes small business different.

You can bring back the novelty and enjoyment behind seeing a face and gauging a reaction. You just need to give some thought to how you do it.

Just what are these influencers doing to build their audiences and how can we get a little of that for our own businesses without directly hiring them?

Do you love small towns with gorgeous Main Streets that are fun weekend adventures in dining and shopping? You know the places with one unique business after another with friendly employees who show you their amazing wares and make you feel welcome.

It happens. People buy from you and they love you. Then life gets in the way, and they don’t return. You need to reengage them and bring yourself back to top of mind. Here are a few ideas on how you can do that.