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Beginning marketers often think a Facebook group is an ideal way to bring their target market together. And while we’re not discounting the truth behind that, most novice businesses make a critical mistake when creating a Facebook group for the first

For the past two years or so, it feels as if economists have been avoiding the words recession and inflation. No one wants to hear those terms.

If you are in a client services business (especially one where your clients might return over and over), one of the best things you can do to set yourself up for success is to understand who you want to work with and who aligns with your skills.

Summer is a season of change for many small businesses. School's out, vacations are in, and customer behavior shifts as people embrace the warmer weather and longer days. For some businesses, it’s a time of enormous revenue; for others, it can herald

This is not a comment on the actual item or service you sell but in how you present it. If you’re not using your audience’s language and talking to a need they’ve identified, you’re fighting a marketing battle, and you need to change that today.

As a small business owner, you can leverage AI to make your customers feel valued and keep them coming back for more.

You want your emails to drive purchases. Even if you don’t sell online, emails are an excellent motivator and nurturer for in-person purchases if you can get recipients to open them.

According to recent research, consumers sustainability demands are rising and customers are willing to pay more for it. Now is the ideal time to embrace going green for more green.

Here are a few tips on how you can keep your focus in a world that rewards anything but.

You need to start building your email list. With a list, you can stay in touch and remain top-of-mind by sending newsletters, discount coupons, information on events, and specials.