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With costs up, buying early and spreading out spending (instead of bundling it into one expensive month) is good advice for customers as well. Even if you’re not in retail, you can offer many of these sales pushes to bring customers in.

Two big pieces of news about the platform just hit (one planned, one not so much). Every business should be aware of:

Your success may depend on how honestly you answer these

You don’t need a name tag and a stack of business cards to make powerful connections. In fact, some of the best networking happens outside of formal events (even though our events are lots of fun and you should check them out for yourself).

This article will show you five genius ways to get more out of what you already have by repurposing and restructuring the media.

This approach focuses on creating value and shared experiences before the sale ever happens. When done right, it doesn’t just build customers—it builds advocates and connections.

Since this is Small Business Month, we thought it would be the ideal time to call attention to some of the resources out there for the small business.

Let’s face it, our daily habits often run on autopilot. We grab coffee from the same place, click the same websites when we shop, and call the same service providers without a second thought.

Small businesses are the heartbeat of our community. They’re the coffee shops where we meet friends, the boutiques that stock one-of-a-kind finds, and the service providers who remember our names and donate to our causes.

Whether you’re just getting started or trying to grow on a tight budget, here are 15 creative and cost-effective ideas to boost your visibility and draw in customers.