4 Steps to Reworking Your Personal Brand
Personal branding is incredibly important these days. If you’re not marketing yourself and your career as part of your brand, you should be. Your personal image is critical to your business because customers and potential customers want to do business with people they know, like, and trust. Expanding your personal brand can help you connect on a deeper level with your audience and give them those three things.
You may assume if you haven’t worked on your personal brand in the past that you don’t have one. But with social media and the internet, people are talking about you and it’s better to be involved in the conversation to help shape it than it going on without you knowing it.
But what do you do if your personal brand is just other people talking and what if it’s something you don’t care for or doesn’t accurately reflect you and your business? Or what if you want to modify your personal brand? Maybe you want to become known in a different area or you want to rebrand from a very serious person to one with a lighter side.
Personal brands are fluid. They can be changed. If you feel like it’s time to change yours, you can follow these tips.
That’s good when you’re becoming an industry influencer and people want you to try out their product or service. But it can be bad when you’re out dining at a restaurant with your family and you tweet out about the bad service there without thinking. What you view as your personal opinion can now be seen as a professional slight when you are your brand.
At the very least adjust your privacy settings on your personal social media profiles. But better yet save your rants for time with friends.
It’s time to stop ignoring your personal brand. It’s out there even if you’re not working on it.
Christina R. Green teaches small businesses, chambers, and associations how to connect through content. Her articles have appeared in the Midwest Society of Association Executives’ Magazine, NTEN.org, AssociationTech, and WritersWeekly. She is a regular blogger at Frankjkenny.com and the Event Manager Blog.
Christina is an introverted writer on a quest to bring great storytelling to organizations everywhere.